Lee Biscuits (Pte) Ltd. - malaysia biscuit, biscuits, malaysia biscuit products, crackers, puff, food manufacturer, malaysia biscuit manufacturer, lemon biscuit, confectionery, butter flavor, butter cream, banana flovour

In 1934, Lee Biscuit was incorporated in Singapore with a vision of providing the best biscuits around. Since then The "Bell" brand has become a household name, synonymous with good taste and quality, the traditional way.

Keeping in line with its vision and its commitment, Lee Biscuits relocated its operations to Johor Bahru in 1955 with new acquisitions that enabled them to grow its product line and overall operations. By then, Lee Biscuits was amongst the more successful pioneers, maintaining the highest standard in its manufacturing processes, packaging and quality whilst keeping it's traditional taste.

As we look towards the dawning of a new global era, Lee Biscuits has taken this opportunity as pioneers, to reposition and upgrade its processes to exceed the demands of it's customers discerning and varied tastes.

Lee Biscuits has embraced the new era with renewed vigor and has dedicated millions of ringgit to upgrade and expand. Some of its new and bold acquisition include state of art technology in baking and packaging production. This ensures clean and hygienic production that is fully automated. R&D facilities not only develop new taste and products but continuously seek ways to upgrade the manufacturing process and increase its quality. Our team of marketing professionals continue bringing you the quality and traditional taste Malaysian and Singaporeans have enjoyed for decades and look forward to its task for the future and beyond. We look forward to expanding our line regionally and globally and work towards thisobjective with unrelenting dedication.

With the breaking down of barriers and the introduction of electronic age in business dealings, Lee Biscuits with its group of companies has enhanced its primary visions. With diverse products
like rubber, palm oils, pineapple and financial services, the Lee group is now focusing on a global outreach program.

In bringing the traditional taste of Lee Biscuits to the world, We are bringing the world closer to us.

We are after all, Lee Biscuits traditionally yours, the modern way.